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How to break the "homogenization" of rural tourism planning with characteristics and creativity

Time:2023-02-03 15:19:01 author:mountain climbing Read:551次
How to break the "homogenization" of rural tourism planning with characteristics and creativity

With the rapid development of urbanization, rural tourism can be said to be blooming everywhere. Nowadays, the quality of rural tourism is uneven, and the planning of many projects is basically the same, and there is no new idea. So, in today's increasingly fierce competition in rural tourism, how should we highlight our own characteristics? Although the current good situation of my country's rural tourism is to pay attention to it from top to bottom, and the development is mushrooming, but there are still many problems: First, homogeneity: the rain of policies should not only be a sprout of bamboo shoots, but also a hundred flowers blooming. The second is extensiveness: among the flowers in the countryside, there must be not only gorgeous flowers, but also fragrant flowers; not only must there be many varieties, but also high quality. The third is to ignore the locality: in some places, rural tourism products lose their local characteristics as soon as they are pursued, thinking that urbanization and westernization are high-end. First of all, at present, most governments do not have a deep understanding of the rural tourism level, and the concept is confusing. Sightseeing tourism seriously reduces the richness of rural tourism, obscuring other types of rural tourism. Many rural tourism scenic spots are mainly based on pure agricultural tourism. Most rural tourism products fail to truly reflect all aspects of rural tourism, and some even distort the connotation of rural tourism and affect the attractiveness of the products. Second, resource development is independent. In the development and operation of rural tourism, there is generally a phenomenon of separate policies, resources and funds have not formed an effective synergy, and rural tourism generally has the phenomenon of small scale and weak brand awareness of operators. In the development of rural tourism, one-sided emphasis is placed on the development of rural natural resources, while ignoring the development of cultural connotations such as local culture and rural folk customs, as well as a narrow and one-sided understanding of rural tourism culture, and ignoring the development and utilization of other rural resources. Third, rural tourism lacks reasonable and effective planning and planning. Due to the lack of funds, the tourism resources were launched in a hurry without the demonstration, planning and planning. In the development, only the scale is emphasized, not the quality. Tourism development itself is a disruption. In addition, when developing rural tourism in some villages, the artificial traces are too obvious. Rural hotels are built with high-rise buildings, and the tendency of urbanization is serious, which affects the characteristics of rural tourism. Fourth, rural tourism professionals are very scarce. Because the development and research of rural tourism are at a relatively low level, there are relatively few management personnel for rural tourism, and there is a lack of systematic and effective training for rural tourism practitioners. In the actual operation of rural tourism, the management personnel of many rural tourism areas are held by village cadres or local farmers. The quality of rural tourism managers and practitioners is generally low. The rapid development of rural tourism is in conflict with low-quality rural tourism managers and practitioners. Rural tourism is in extensive operation, forming a vicious circle of light management, low quality and low income. , seriously restricting the development of China's rural tourism. Fifth, the products developed in various places have few features and many similarities. At present, domestic rural tourism mostly focuses on the development of tourism products such as leisure agriculture and sightseeing agriculture, but does not pay enough attention to the development of rural cultural traditions and folk customs resources. The development of rural tourism relies too much on agricultural resources, lacks cultural connotation, and does not have outstanding regional culture. In addition, China still has many similarities in rural tourism products, lack of special products, low overall reception level, and imperfect supporting facilities. Finally, the contribution of rural tourism to revitalizing the rural economy is limited. Due to many reasons such as China's underdeveloped economy and backward infrastructure construction, the more successful areas of China's rural tourism development are mostly in the periphery of large and medium cities, and even rural tourism projects have been opened in cities. Rural tourism is in revitalizing rural areas in remote areas. The role of the economy is very limited. In addition, China's rural tourism mostly appears as special tourism products, such as sightseeing orchards, sightseeing tea gardens, high-tech agronomic gardens, multi-functional flower gardens, recreational fishing farms, etc., which are not integrated enough with other scenic spots and natural resources. There are few, and the main body of tourism income is not mainly farmers. The main purpose of developing rural tourism in developed countries is to increase the income of farmers, especially in remote areas. Generally, small-scale development is the main focus, and farmers are the main participants. The tourism income is only a supplement to the income of local farmers. Tourism makes a big difference. Taking the characteristic and creative route Although China's rural tourism has developed for many years, the effect is not very optimistic. In many villages in China, in order to stand out from the encirclement, it is necessary to take the characteristic and creative route. To take the characteristic route, we must first adhere to the rural nature of rural tourism, so as to distinguish it from urban leisure projects; the second is to adhere to the local nature of rural tourism, so as to distinguish it from other places and avoid homogeneous competition; the third is to create rural tourism. The uniqueness of the business project is used to distinguish it from other homes, forming a colorful rural tourism destination. Creativity requires the construction of a cultural and creative talent team that combines professional talents and local local talents; the second is to explore local culture, rooted in the local countryside, and appropriately graft other cultures; the third is to create a platform for rural cultural creativity, Facilitate communication, promotion and cooperation. Any agricultural planning cannot be separated from the status quo of resources, and must be based on the local resource base, seek truth from facts, maximize the value of resources and convert resources into products on the basis of fully mining and integrating resources. However, rural tourism scenic spots are more of the resource-based scenic spots, so they cannot be separated from the planning of resources. It is necessary to maximize the local flavor of rural tourism resources: first, culture is the soul of tourism, tourism is the carrier of culture, and there is no culture. The scenic spot lacks vitality. The sorting and excavation of culture is particularly lacking in many rural tourism plans, so many rural tourism scenic spots are the same, and the similarity is very serious. ”, which is difficult to impress, and also makes the scenic spot pale and lacks long-term appeal. Innovation is diversified, involving all aspects of planning, not only the innovation of ideas, but also the innovation of products and projects, ranging from the case name, image positioning and division of a project, to a sign system and landscape sketches. Innovation is required. Especially in the setting of the project, it must be advanced and innovative in order to meet the needs of tourists with increasingly diverse needs. The innovation of rural tourism planning can also be varied. On the basis of rural ecological landscape, high-tech ecological experience agricultural projects can be introduced, an interesting rural ecological environment can be created, and a creative vacation lifestyle. Second, the implementation and operability put forward higher requirements for the innovation of tourism planning. It can be said that landing has become the only criterion for testing the success of tourism planning. In the process of participating in different planning projects, the author deeply felt that almost all parties put the landing in a high position. No matter how innovative a tourism plan is and how it can impress the leaders, if it cannot be implemented in the end, the plan will fail. Third, diversification includes two aspects of tourism products and industry interaction. A single tourism product is no longer suitable for the trend of tourism development. Different tourism products must be set up according to different tourism markets to meet the needs of different tourists. In addition, tourism is a highly comprehensive industry. Therefore, tourism planning must also break through a single tourism industry, form a pan-tourism industry integration, and produce an industrial agglomeration effect. Rural tourism planning should be more like this. It is necessary to pay attention not only to the development of tourism itself, but also to the related planting and breeding industries, so as to promote regional economic development and drive local farmers to become rich. This article is reproduced in: Bolin International Science and Culture Tourism, some pictures are from the Internet, if there is any infringement, please contact the editor to deal with it! read more, walk more. Read Dao Culture Travel is honored to share this article with you! Not landing, not creative, if you have a good material case, please leave a message below to share~

(责任编辑:Elderly tourism)

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